Shantel came to us wanting to boost her brand's visibility and establish herself as a top-brow artist and educator. Initially, she struggled with staying consistent on social media, often feeling overwhelmed with creating and organizing content, which led to sporadic posts that didn't fully showcase her high-end services. Recognizing her need for support, Shantel opted for our Maintenance Package, allowing us to take over all content ideation and production. Working together, we created a social media strategy that showcased her high-level services and educational resources. A crucial part of our strategy was a brand photoshoot that matched her refined image. This comprehensive approach not only relieved Shantel of the stress of daily posting but also transformed her digital presence into a sleek, professional platform that attracts more clients and cements her status as a leading brow educator.

THE STRATEGY

The session will lean into Shantel's professional yet approachable brand, showcasing her creativity, expertise, and passion for brow artistry. The goal is to create visually striking and diverse content that mirrors the aesthetic and essence of her brand—clean, modern, and inviting while maintaining a sense of warmth. We'll focus on storytelling through engaging visuals including a mix of detailed shots, behind-the-scenes footage, and model transformations.

THE CREATIVE VISION

We will capture Shantel's art through a balance of polished, professional content and creative, aesthetically pleasing imagery. The salon will serve as the perfect backdrop for clean, minimalistic shots that highlight her brow work in detail while showing the skill and precision behind each service. The content will also include visually rich elements like close-ups of tools, products, and artistic moments all with a moody yet inviting atmosphere.

THE PURPOSE

The content captured during this session will be versatile for use across multiple platforms, including social media, reel covers, and potential website updates. The aim is to provide Shantel with a visually cohesive library of imagery and video that aligns with her brand while maintaining a professional yet approachable vibe. Whether used to engage with her social media audience, promote her services, or enhance her course launch, this content will consistently reflect Shantel's brand identity and elevate her presence online.