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Kelsey is a holistic esthetician who specializes in acne treatments, custom skincare regimens, and wellness. She takes a unique approach to skincare, treating her clients from the inside out with advanced treatments and personalized care, focusing on promoting overall health and beauty.

KELSEY BURTON

INDUSTRY: Beauty, Esthetics

PROJECT SCOPE: The Content Package

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PROJECT OVERVIEW

Kelsey came to us because she wanted to elevate the look of her Instagram page so that it would match her luxury, esthetician next-door vibe. She had previously worked with photographers on branding photos but she felt like no one had been able to truly capture her vision and create content that she was able to use on socials.

THE STRATEGY

A blend of modern, clean, and edgy content while incorporating touches of Kelsey’s personal brand and unique holistic approach as an esthetician. The goal is to create unique and versatile content to match her high-end yet approachable services. Visual elements like fresh produce and kombucha will tie in Kelsey’s love for wellness with her experience in skincare.

THE CREATIVE VISION

The content session will be held in a studio space with blank white walls and natural sunlight to allow for clean shots across the board. The focus of the content session will be plenty of product shots, detail photos, reel covers, and headshots with a focus on direct sunlight, negative space, and clean, minimal content.

THE PURPOSE

The content taken during the session will be used mainly for social media content i.e. reel covers, filler photos, product promos, and website photos. A blend of vertical and horizontal video and photos will be taken to suit a variety of needs.