Cora is a hairstylist specializing in lived-in color, balayage, and blonding services. With a passion for creating effortless, luxurious looks, she excels in transforming hair with an eye for subtle, sun-kissed highlights and natural hues that enhance her clients' natural beauty. Her expertise and warm approach make her a favorite among those seeking a flawless, radiant blonde and beautifully blended colors.
CORA GRACE
INDUSTRY: Beauty, Hair
PROJECT SCOPE: The Content Package
PROJECT OVERVIEW
Cora approached us seeking a fresh, dynamic content refresh to enhance her Instagram presence and new website with a 'her but better' approach.
THE STRATEGY
A blend of moody, clean, and neutral aesthetics while incorporating Cora’s fun-loving and driven personality. The goal is to create edgy and versatile content that reflects Cora’s passion for her craft and her clients. Visual elements like denim and business-woman themes will tie in Cora’s entrepreneurial spirit with her expertise in hair styling.
THE CREATIVE VISION
To produce unique and versatile content that showcases Cora’s high-end yet effortless services, appealing to both her client base of women seeking lived-in, low-maintenance hair color and fellow hairstylists looking for education and inspiration. The content session will focus on capturing detail photos, versatile clips to be used for educational content, and lifestyle photos, utilizing a studio with a moody aesthetic, clean lines, and natural elements like denim.
THE PURPOSE
The content taken during the session will be used primarily for social media and a new website. A blend of vertical and horizontal formats will be captured to suit a variety of needs, ensuring the content is versatile and aligns with Cora’s luxury, effortless, and aesthetic brand qualities.
